Basic marketing : a managerial approach

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Perreault, William D.

Bibliographic Information

Basic marketing : a managerial approach

E. Jerome McCarthy, William D. Perreault

（The Irwin series in marketing）

Irwin, c1990

10th ed

• : International ed.

Note

System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor

Includes bibliographical references (p. 678-701)

• NCID: BA11386377
• ISBN:
  • 0256068658
  • 0256083983
• LCCN: 89035299
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, IL
• Pages/Volumes: xviii, 734 p.
• Size: 27 cm.
• Attached Material: 1 computer disk (5 1/4 in.)
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0019742X