Basic marketing : a managerial approach
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Bibliographic Information
Basic marketing : a managerial approach
(The Irwin series in marketing)
Irwin, c1990
10th ed
- : International ed.
Available at / 17 libraries
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System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor
Includes bibliographical references (p. 678-701)