Business strategy
Author(s)
Bibliographic Information
Business strategy
B. Blackwell, 1990
2nd ed
- : pbk
Available at / 13 libraries
-
Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
: pbk658.0-1048s081000083140*
-
No Libraries matched.
- Remove all filters.
Note
Bibliography: p. [210]-218
Includes index
Description and Table of Contents
Description
This work is an introduction to the subject of business strategy for both business people and students, which avoids unhelpful jargon and abstraction. This second edition had been completely revised and updated to take account of recent changes in both the business environment and the theory of strategic planning. The book sets out a number a different approaches to formulating strategic objectives and the means of achieving them. It considers: competitive strategies to outperform the opposition; the conditions for successful diversification; the use of "portfolio analysis" in devising strategies for diversified companies; the key role of investment whether in new capacity or the development of new processes, products or markets; the impact of environmental and social issues on strategic thinking.
Table of Contents
- The concept of strategy
- strategic objectives
- assessing the environment
- the situation of the company
- diversification
- portfolio analysis
- competitive strategy
- strategic planning
- financial evaluation
- state enterprises and public utilities
- strategy in small high-technology firms
- people and change.
by "Nielsen BookData"
