Introduction to marketing management : text and cases

Author(s)

• Scott, James Dacon
• Warshaw, Martin R.
• Taylor, James R. (James Ronald)
• Rewoldt, Stewart Henry

Bibliographic Information

Introduction to marketing management : text and cases

James D. Scott, Martin R. Warshaw, James R. Taylor

R.D. Irwin, 1985

5th ed

Note

Previous eds. by Stewart Henry Rewoldt

Includes bibliographical references and indexes

Details

• NCID: BA11409858
• ISBN:
  • 025603236X
• LCCN: 84062315
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xviii, 818 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies