Introduction to marketing management : text and cases

著者

• Scott, James Dacon
• Warshaw, Martin R.
• Taylor, James R. (James Ronald)
• Rewoldt, Stewart Henry

書誌事項

Introduction to marketing management : text and cases

James D. Scott, Martin R. Warshaw, James R. Taylor

R.D. Irwin, 1985

5th ed

注記

Previous eds. by Stewart Henry Rewoldt

Includes bibliographical references and indexes

• NII書誌ID(NCID): BA11409858
• ISBN:
  • 025603236X
• LCCN: 84062315
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Homewood, Ill.
• ページ数/冊数: xviii, 818 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.13
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies