The International marketing digest

Author(s)

• McDonald, Malcolm
• Cavusgil, S. Tamer
• Institute of Marketing

Bibliographic Information

The International marketing digest

edited by Malcolm H.B. McDonald and S. Tamer Cavusgil ; published on behalf of the Chartered Institute of Marketing

（The Marketing series）

Heinemann Professional Pub., 1990

Note

Includes index

Details

• NCID: BA11429516
• ISBN:
  • 043491293X
• LCCN: 90227501
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: x, 366 p.
• Size: 24 cm
• Subject Headings:
  • FREE : Export marketing
• Parent Bibliography ID:
  • BA00527772