Health marketing and consumer behavior : a guide to basic linkages

著者

• Winston, William J.

書誌事項

Health marketing and consumer behavior : a guide to basic linkages

William J. Winston, editor

Haworth Press, c1985

• pbk.

注記

"Has also been published as Health marketing quarterly, volume 3, number 1, fall 1985"--T.p. verso

Includes bibliographies

内容説明・目次

内容説明

Marketing professionals explore the key factors in the relationship between effective marketing and consumer satisfaction in this insightful guide. They address consumer motivation in seeking health care services, ethical appraisal of marketing plans, and patient perceptions of health services.

目次

Contents Preface Criteria in Selecting a Health Service Organization Wanted: A Practical Approach to Health Care Marketing Ethics Definitions of the Quality of the Medical Care: A Strategy for Segmentation of the Health Care Market Marketing Medical Services: How Patients View Physicians The Richmond Academy of Medicine Membership Survey: Physician Attitudes and Perceptions Perspectives from Users of Obstetric Services: Implications for Providers Open Wide: An Examination of How Patients Select and Evaluate Their Dentist Major Factors Affecting Dental Consumer Satisfaction Getting Your House in Order with Internal Marketing: A Marketing Prerequisite Health Marketing and Sales Distribution Software Related to Computer User Satisfaction

「Nielsen BookData」 より

• NII書誌ID(NCID): BA11547192
• ISBN:
  • 0866564624
  • 0866564632
• LCCN: 85014082
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 101 p.
• 大きさ: 23 cm
• 分類:
  • LCC : RA410.5
  • DC19 : 362.1/068/8
• 件名:
  • LCSH : Medical care -- Marketing -- Addresses, essays, lectures
  • LCSH : Consumer satisfaction -- Addresses, essays, lectures
  • LCSH : Sick -- Attitudes -- Addresses, essays, lectures
  • LCSH : Physicians -- Attitudes -- Addresses, essays, lectures
  • MESH : Consumer Satisfaction
  • MESH : Marketing of Health Services