Marketing strategy and plans

Author(s)

• Luck, David Johnston
• Ferrell, O. C.

Bibliographic Information

Marketing strategy and plans

David J. Luck, O.C. Ferrell

Prentice-Hall, c1985

2nd ed

Note

Bibliography: p. 570-577

Includes indexes

Details

• NCID: BA11547873
• ISBN:
  • 0135583624
• LCCN: 84018038
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xvi, 591 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- United States -- Management
  • LCSH : Marketing -- United States -- Management -- Case studies