Psychology for advertisers

Author(s)

• Lucas, Darrell Blaine
• Benson, C. E.

Bibliographic Information

Psychology for advertisers

D.B. Lucas, C.E. Benson

（The History of advertising : 40 major books in facsimile）

Garland Pub., 1985

• alk. paper

Note

Reprint. Originally published: New York : Harper, 1930

Bibliography: p. 338-343

Includes index

Details

• NCID: BA11556604
• ISBN:
  • 0824067290
• LCCN: 84046035
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 351 p.
• Size: 23 cm
• Classification:
  • LCC : HF5822
  • DC19 : 659.1/01/9
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
• Parent Bibliography ID:
  • BA00443005