Radio as an advertising medium

Author(s)

• Dygert, Warren B.

Bibliographic Information

Radio as an advertising medium

Warren B. Dygert

（The History of advertising : 40 major books in facsimile）

Garland, 1985, c1939

• alk. paper

Note

Reprint. Originally published: New York : McGraw-Hill, 1939

Includes bibliographical references and index

Details

• NCID: BA11564318
• ISBN:
  • 0824067525
• LCCN: 84046058
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 261 p.
• Size: 23 cm
• Classification:
  • LCC : HF6146.R3
  • DC19 : 659.14/2
• Subject Headings:
  • LCSH : Radio advertising
• Parent Bibliography ID:
  • BA00443005