The strategy of desire

Author(s)

• Dichter, Ernest

Bibliographic Information

The strategy of desire

Ernest Dichter

（The History of advertising : 40 major books in facsimile）

Garland Pub., 1985

• alk. paper

Note

Reprint. Originally published: 1st ed. Garden City, N.Y. : Doubleday, 1960

Details

• NCID: BA11565966
• ISBN:
  • 0824067282
• LCCN: 84046034
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 314 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 659.1/01/9
• Subject Headings:
  • LCSH : Motivation research (Marketing)
  • LCSH : Persuasion (Psychology)
  • LCSH : Social values
• Parent Bibliography ID:
  • BA00443005