Marketing today : successes, failures, and turnarounds
著者
書誌事項
Marketing today : successes, failures, and turnarounds
Prentice Hall, c1990
2nd ed
大学図書館所蔵 全6件
注記
Includes bibliographical references
内容説明・目次
内容説明
Explores the principles and strategies certain American and international companies have implemented, and looks at the varied results these strategies have produced. Among the companies examined are McDonald's, Federal Express, DeLorean Motor Company, Woolworth and Coca Cola.
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