Marketing today : successes, failures, and turnarounds
Author(s)
Bibliographic Information
Marketing today : successes, failures, and turnarounds
Prentice Hall, c1990
2nd ed
Available at / 6 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references
Description and Table of Contents
Description
Explores the principles and strategies certain American and international companies have implemented, and looks at the varied results these strategies have produced. Among the companies examined are McDonald's, Federal Express, DeLorean Motor Company, Woolworth and Coca Cola.
by "Nielsen BookData"
