Marketing effectiveness, insights from accounting and finance

著者

• Shapiro, Stanley J.
• Kirpalani, V. H. (Vishnu H.)

書誌事項

Marketing effectiveness, insights from accounting and finance

[edited] by Stanley J. Shapiro, V.H. Kirpalani

Allyn and Bacon, c1984

• est.

注記

"EDP 1379941"--Cover

Includes bibliographies and index

• NII書誌ID(NCID): BA11570911
• ISBN:
  • 0205079946
• LCCN: 83011930
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xvii, 542 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures