Marketing effectiveness, insights from accounting and finance

Author(s)

• Shapiro, Stanley J.
• Kirpalani, V. H. (Vishnu H.)

Bibliographic Information

Marketing effectiveness, insights from accounting and finance

[edited] by Stanley J. Shapiro, V.H. Kirpalani

Allyn and Bacon, c1984

• est.

Note

"EDP 1379941"--Cover

Includes bibliographies and index

• NCID: BA11570911
• ISBN:
  • 0205079946
• LCCN: 83011930
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xvii, 542 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures