The marketing challenge of Europe 1992

Author(s)

• Quelch, John A.
• Buzzell, Robert D. (Robert Dow)
• Salama, Eric

Bibliographic Information

The marketing challenge of Europe 1992

John A. Quelch, Robert D. Buzzell, Eric R. Salama

Addison-Wesley, c1991

Note

On cover: East European update

Rev. ed. of: The marketing challenge of 1992, c1990

Includes bibliographical references and index

• NCID: BA11590974
• ISBN:
  • 0201564009
• LCCN: 90037880
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass.
• Pages/Volumes: ix, 422 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.12.E82
  • DC20 : 337.1/42
  • NDC7 : 333.5
• Subject Headings:
  • LCSH : Marketing -- European Economic Community countries -- Case studies
  • LCSH : Corporations, Foreign -- European Economic Community countries
  • LCSH : Europe -- Economic integration
  • LCSH : Europe 1992