The marketing challenge of Europe 1992

著者

• Quelch, John A.
• Buzzell, Robert D. (Robert Dow)
• Salama, Eric

書誌事項

The marketing challenge of Europe 1992

John A. Quelch, Robert D. Buzzell, Eric R. Salama

Addison-Wesley, c1991

注記

On cover: East European update

Rev. ed. of: The marketing challenge of 1992, c1990

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA11590974
• ISBN:
  • 0201564009
• LCCN: 90037880
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Reading, Mass.
• ページ数/冊数: ix, 422 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.12.E82
  • DC20 : 337.1/42
  • NDC7 : 333.5
• 件名:
  • LCSH : Marketing -- European Economic Community countries -- Case studies
  • LCSH : Corporations, Foreign -- European Economic Community countries
  • LCSH : Europe -- Economic integration
  • LCSH : Europe 1992