Thinking about management
著者
書誌事項
Thinking about management
Free Press : Maxwell Macmillan International , Collier Macmillan, c1991
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注記
Includes index
内容説明・目次
内容説明
These 27 briefings expound the author's theories about the three phases of the managerial mind: thinking, changing, operating. Part I examines the thinking that management sceintists often confuse with merely being logical and Part II looks at the sometimes wrong-headed actions taken under the bombardment of change, while the final section applies the principles to marketing and its component functions.
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