Cases in strategic management and business policy

Author(s)

• Jauch, Lawrence R.
• Townsend, James B.

Bibliographic Information

Cases in strategic management and business policy

Lawrence R. Jauch, James B. Townsend

（McGraw-Hill series in management）

McGraw-Hill Pub. Co., c1990

2nd ed

Description and Table of Contents

Description

Designed to complement business policy courses, this text aims to expose students to a comprehensive strategy or policy case analysis, through the examination of 24 cases taken from the 1980s.

Table of Contents

• Case analysis - applying the strategic management process
• cases on entrepreneurial organizations
• cases on international/multinational organizations
• cases on manufacturing organizations
• cases on service and nonprofit organizations.

by "Nielsen BookData"

Details

• NCID: BA11616182
• ISBN:
  • 0070323550
• LCCN: 89002416
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 410 p.
• Size: 24 cm
• Classification:
  • LCC : HD30.28
  • DC19 : 658.4/012
• Subject Headings:
  • LCSH : Strategic planning -- Case studies
  • LCSH : Corporate planning -- Case studies
  • LCSH : International business enterprises -- Planning -- Case studies
• Parent Bibliography ID:
  • BA00380040