The marketing imagination

Author(s)

• Levitt, Theodore

Bibliographic Information

The marketing imagination

Theodore Levitt

Free Press , Collier Macmillan, c1983

Note

Includes index

Details

• NCID: BA11659855
• ISBN:
  • 0029188407
• LCCN: 83047989
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York,London
• Pages/Volumes: xv, 203 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing