Making campaigns count : leadership and coalition-building in 1980
Author(s)
Bibliographic Information
Making campaigns count : leadership and coalition-building in 1980
（Contributions in political science, no. 110）
Greenwood Press, 1984
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Note
Bibliography: p. [189]-191
Includes index
Description and Table of Contents
Description
Darrell M. West explores leadership and and coalition-building in the 1980 presidential campaign. Concentrating upon the candidates' own perceptions of the need to build coalitions that will elect them, he raises questions that go to the heart of presidential politics: how have changes in presidential campaigns influenced candidate strategies? what coalitions did presidential contenders try to put together? how did the candidates use rhetoric, campaign travel, and symbolism in their coalition building? what did candidates learn from their audiences in their months and years on the campaign trail? what do these lessons imply for political leadership and coalition building? To answer these questions, he draws on interviews with ninety advisors to candidates and on data taken from the candidates' travels and speeches, press coverage, and audience reactions. His findings reveal a surprising consistency in the approach to building an electoral majority.
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