Guts : advertising from the inside out

Author(s)

• Lyons, John

Bibliographic Information

Guts : advertising from the inside out

John Lyons

American Management Association, 1987

Note

Bibliography: p

Includes index

Details

• NCID: BA11690731
• ISBN:
  • 0814455379
• LCCN: 86047816
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, NY
• Pages/Volumes: viii, 317 p.
• Size: 26 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising