Strategic advertising campaigns

Author(s)

• Schultz, Don E.

Bibliographic Information

Strategic advertising campaigns

Don E. Schultz

NTC Business Books, 1989

3rd ed

Note

Includes bibliographical references (p. 619) and index

Details

• NCID: BA11694517
• ISBN:
  • 0844230553
• LCCN: 89060185
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill., USA
• Pages/Volumes: xix, 630 p.
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC20 : 659.1/13
• Subject Headings:
  • LCSH : Advertising campaigns