The AMA handbook of marketing for the service industries

Author(s)

• Congram, Carole A.
• Friedman, Margaret L.
• American Management Association

Bibliographic Information

The AMA handbook of marketing for the service industries

Carole A. Congram, editor, Margaret L. Friedman, associate editor

American Management Association, c1991

Note

Includes bibliographical references and index

Details

• NCID: BA11720810
• ISBN:
  • 081440104X
• LCCN: 90055204
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, NY
• Pages/Volumes: xix, 588 p.
• Size: 26 cm
• Classification:
  • LCC : HD9980.5
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing