Men, motives, and markets

Author(s)

• Alderson, Wroe
• Halbert, Michael H.

Bibliographic Information

Men, motives, and markets

Wroe Alderson, Michael H. Halbert

（Prentice-Hall foundations of marketing series）

Prentice-Hall, 1968

Note

Bibliography: p. 109

Details

• NCID: BA11724119
• LCCN: 68019237
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: 118 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0375298X