Social communication in advertising : persons, products & images of well-being
Author(s)
Bibliographic Information
Social communication in advertising : persons, products & images of well-being
Routledge , Nelson Canada, c1990
2nd ed., rev. and enl
- : us
- : cn
Available at / 36 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
pbk.659.1-72s081000085673*
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Note
Bibliography: p. 405-417
Includes index
Description and Table of Contents
Description
Social Communication in Advertising is the first genuinely comprehensive study of advertising in our society and culture. It shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present a well-balanced account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within ad agencies. Their book offers a wide-ranging theory about how advertising connects goods and symbols in the consumer society, and a number of important reflections on the implications of advertising for social issues and social policy.
by "Nielsen BookData"