Marketing models : quantitative applications

Author(s)

• Day, Ralph L.
• Parsons, Leonard J.

Bibliographic Information

Marketing models : quantitative applications

edited by Ralph L. Day and Leonard J. Parsons

（The Intext series in marketing）

Intext Educational Publishers, 1971

Note

Includes bibliographies

Details

• NCID: BA11732183
• ISBN:
  • 0700223177
• LCCN: 79132904
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Scranton
• Pages/Volumes: ix, 693 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/001/84
• Subject Headings:
  • LCSH : Marketing -- Mathematical models
  • LCSH : Consumer behavior -- Mathematical models
• Parent Bibliography ID:
  • BA11732263