Database marketing

Author(s)

• Shaw, Robert
• Stone, Merlin

Bibliographic Information

Database marketing

Robert Shaw and Merlin Stone

（Gower business enterprise series）

Gower, 1989, c1988

Note

Includes index

Details

• NCID: BA11741231
• ISBN:
  • 0704506394
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Aldershot, Hants
• Pages/Volumes: ix, 200 p.
• Size: 25 cm
• Classification:
  • DC19 : 658.8/0028/574
• Subject Headings:
  • PRECIS : Business firms. Marketing. Applications of computer systems. Machine-readable files
• Parent Bibliography ID:
  • BA10939845