Satisfaction guaranteed : the making of the American mass market

Author(s)

• Strasser, Susan

Bibliographic Information

Satisfaction guaranteed : the making of the American mass market

Susan Strasser

Pantheon Books, c1989

Note

Bibliography: p. [293]-326

Includes index

"Pantheon paperback edition."--t.p. verso

Details

• NCID: BA1174970X
• ISBN:
  • 067972558X
• LCCN: 89042675
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 339 p.
• Size: 24 cm
• Classification:
  • LCC : HF5813.U6
  • DC20 : 659.1/042/0973
• Subject Headings:
  • LCSH : Advertising -- United States -- Psychological aspects -- History
  • LCSH : Consumers -- United States -- History
  • LCSH : Sales promotion -- United States -- History
  • LCSH : Brand name products -- United States -- History