Hearing the voice of the market : competitive advantage through creative use of market information

Author(s)

• Barabba, Vincent P.
• Zaltman, Gerald

Bibliographic Information

Hearing the voice of the market : competitive advantage through creative use of market information

Vincent P. Barabba and Gerald Zaltman

Harvard Business School Press, c1991

Note

Includes bibliographical references and index

Details

• NCID: BA11760327
• ISBN:
  • 0875842410
• LCCN: 90044491
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xiv, 294 p.
• Size: 24 cm
• Classification:
  • LCC : HD30.23
  • DC20 : 658.8/02
  • NDC7 : 675.2
  • NDC9 : 675.2
• Subject Headings:
  • LCSH : Decision-making
  • LCSH : Industrial management
  • LCSH : Marketing research
  • LCSH : Competition