The Practice of advertising

Author(s)

• Hart, Norman A.
• CAM Foundation
• Chartered Institute of Marketing

Bibliographic Information

The Practice of advertising

edited by Norman A. Hart

Heineman Professional, 1990

3rd ed

Details

• NCID: BA1177724X
• ISBN:
  • 0434907960
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xviii, 258 p
• Classification:
  • NDC7 : 674
  • LCC : HF5813.G7
  • DC20 : 659.10941
• Subject Headings:
  • PRECIS : Great Britain. Advertising
  • LCSH : Advertising -- Great Britain