Learning aid for use with Basic marketing

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Perreault, William D.

Bibliographic Information

Learning aid for use with Basic marketing

E. Jerome McCarthy, William D. Perreault, Jr

Irwin, c1990

10th ed

Other Title

Basic marketing

Details

• NCID: BA11863046
• ISBN:
  • 0256085242
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: 1 v. (various pagings)
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management