Applications in basic marketing : clippings from the popular business press

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Perreault, William D.

Bibliographic Information

Applications in basic marketing : clippings from the popular business press

E. Jerome McCarthy, and William D. Perreault, Jr

Irwin, c1990

1990 ed. (10th ed.)

Other Title

Basic marketing

• NCID: BA11863090
• ISBN:
  • 0256085226
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: vii, 106 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management