The great marketing turnaround : the age of the individual - and how to profit from it
著者
書誌事項
The great marketing turnaround : the age of the individual - and how to profit from it
Prentice Hall, c1990
大学図書館所蔵 全9件
注記
Includes bibliographical references (p. 314-321) and index
内容説明・目次
内容説明
The visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or "turnarounds" that reflect the decline of mass marketing and mass advertising and the emergence of "direct mass marketing".
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