The great marketing turnaround : the age of the individual - and how to profit from it
Author(s)
Bibliographic Information
The great marketing turnaround : the age of the individual - and how to profit from it
Prentice Hall, c1990
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Note
Includes bibliographical references (p. 314-321) and index
Description and Table of Contents
Description
The visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or "turnarounds" that reflect the decline of mass marketing and mass advertising and the emergence of "direct mass marketing".
by "Nielsen BookData"
