Strategic marketing for nonprofit organizations

Author(s)

• Kotler, Philip
• Andreasen, Alan R.

Bibliographic Information

Strategic marketing for nonprofit organizations

Philip Kotler, Alan R. Andreasen

Prentice-Hall, c1991

4th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA11912946
• ISBN:
  • 0138519323
• LCCN: 90046176
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xi, 644 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Corporations, Nonprofit -- Marketing