Strategic marketing for nonprofit organizations

著者

• Kotler, Philip
• Andreasen, Alan R.

書誌事項

Strategic marketing for nonprofit organizations

Philip Kotler, Alan R. Andreasen

Prentice-Hall, c1991

4th ed

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA11912946
• ISBN:
  • 0138519323
• LCCN: 90046176
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Englewood Cliffs, N.J.
• ページ数/冊数: xi, 644 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415
  • DC20 : 658.8
• 件名:
  • LCSH : Corporations, Nonprofit -- Marketing