Modern marketing theory : critical issues in the philosophy of marketing science

Author(s)

• Hunt, Shelby D.

Bibliographic Information

Modern marketing theory : critical issues in the philosophy of marketing science

Shelby D. Hunt

South-Western Pub. Co., c1991

Note

"SS62AA."

Includes bibliographical references (p. 449-478) and index

Description and Table of Contents

Table of Contents

Part One: Philosophy of Marketing Science. Introduction. The morphology of explanation. Explanation - issues and aspects. The morphology of scientific laws. Scientific laws - issues and aspects. Part Two: Philosophy of science - historical perspectives and current status. Natural philosophy and the rise of science from Plato to Hegel. The development of the discipline of philosophy of science - from classical realism to logical empiricism. The rise and fall of historical relativism in philosophy of science.

by "Nielsen BookData"

Details

• NCID: BA11939851
• ISBN:
  • 0538812214
• LCCN: 90009617
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati, OH
• Pages/Volumes: x, 499 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.122
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
  • LCSH : Philosophy, Modern
  • LCSH : Positivism