The theory of advertising : a simple exposition of the principles of psychology in their relation to successsful advertising
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書誌事項
The theory of advertising : a simple exposition of the principles of psychology in their relation to successsful advertising
（The evolution of management thought, no. 39）
TMC Press, [1984]
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注記
Reprint. Originally published: Boston : Small, Maynard, 1904
Includes index