The theory of advertising : a simple exposition of the principles of psychology in their relation to successsful advertising

Bibliographic Information

The theory of advertising : a simple exposition of the principles of psychology in their relation to successsful advertising

by Walter Dill Scott

(The evolution of management thought, no. 39)

TMC Press, [1984]

Available at  / 2 libraries

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Note

Reprint. Originally published: Boston : Small, Maynard, 1904

Includes index

Related Books: 1-1 of 1

Details

  • NCID
    BA12004909
  • Country Code
    ja
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Osaka
  • Pages/Volumes
    xi, 240 p.
  • Size
    23 cm
  • Parent Bibliography ID
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