Marketing strategy : a customer-driven approach

Author(s)

• Schnaars, Steven P.

Bibliographic Information

Marketing strategy : a customer-driven approach

Steven P. Schnaars

Free Press , Collier Macmillan Canada , Maxwell Macmillan International, c1991

Note

Includes bibliographical references and indexes

Details

• NCID: BA12079125
• ISBN:
  • 0029279534
• LCCN: 90043633
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York,Toronto,New York
• Pages/Volumes: xvi, 319 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning
  • LCSH : Competition