Marketing strategy : a customer-driven approach
著者
書誌事項
Marketing strategy : a customer-driven approach
Free Press , Collier Macmillan Canada , Maxwell Macmillan International, c1991
大学図書館所蔵 全18件
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Designed for marketing undergraduates or the first part of an MBA, this book traces the evolution of marketing strategy over 30 years from systems that stressed competition to the present focus on the customer. It argues that business strategy must be customer-driven to be successful.
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