International trade and competition : cases and notes in strategy and management

書誌事項

International trade and competition : cases and notes in strategy and management

David B. Yoffie

(McGraw-Hill series in international business and economics)

McGraw-Hill, c1990

  • : pbk.

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注記

"International edition" -- paperback

Includes bibliographical references

内容説明・目次

内容説明

Examines how the theory of international trade matters to firms, versus governments or nations. Using in-depth cases from a manager's perspective, this book examines the role of country characteristics, government policies and information flows in building a firm's international position.

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