International trade and competition : cases and notes in strategy and management
著者
書誌事項
International trade and competition : cases and notes in strategy and management
(McGraw-Hill series in international business and economics)
McGraw-Hill, c1990
- : pbk.
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注記
"International edition" -- paperback
Includes bibliographical references
内容説明・目次
内容説明
Examines how the theory of international trade matters to firms, versus governments or nations. Using in-depth cases from a manager's perspective, this book examines the role of country characteristics, government policies and information flows in building a firm's international position.
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