Emotion in advertising : theoretical and practical explorations

Author(s)

• Agres, Stuart J.
• Edell, Julie A.
• Dubitsky, Tony M.
• Lowe Marschalk, Inc

Bibliographic Information

Emotion in advertising : theoretical and practical explorations

edited by Stuart J. Agres, Julie A. Edell, and Tony M. Dubitsky

Quorum Books, 1990

Note

Papers presented at a conference held in May 1988, sponsored by Lowe Marschalk, Inc

Includes bibliographies and index

Details

• NCID: BA12217240
• ISBN:
  • 0899305377
• LCCN: 90030018
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 383 p.
• Size: 25 cm
• Classification:
  • LCC : HF5822
  • DC20 : 659.1/01/9
  • DC20 : 659.1019
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Advertising -- Research
  • LCSH : Human information processing -- Research
  • FREE : Advertising