Public relations and marketing for schools : a do-it-yourself manual
著者
書誌事項
Public relations and marketing for schools : a do-it-yourself manual
Longman Industry and Public Service Management, 1990
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内容説明・目次
内容説明
This is part of a series of flexible training materials in spiral-bound pack for easy use. The packs are designed for individual and small group use and offer a resource for schools facing key management issues. Effective public relations is a high priority for schools. The need to attract and retain pupils under LMS, to increase support from parents and the community to raise additional income, are all factors in making the subject crucial. This pack should provide schools with a flexible and practical aid to help them understand the key principles of effective PR; to analyse their needs, devise a programme, introduce them to PR techniques and evaluate their PR. Containing practical exercises, the guide has been written with the limited time available to head teachers in mind, and is presented in an easy-to-use, accessible format.
目次
- Setting the scene
- planning a public relations / marketing programme
- aims
- internal targets
- primary and secondary targets
- the message
- choice of methods
- internal improvements
- external relationships
- prospectus writing and distribution
- other written and audio-visual material
- events and exhibitions
- media relations
- broadcasting
- crisis public relations
- plans
- implementation
- monitoring
- shared marketing
- further information and advice.
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