Mass persuasion : the social psychology of a war bond drive

Author(s)

• Merton, Robert King

Bibliographic Information

Mass persuasion : the social psychology of a war bond drive

by Robert K. Merton. With the assistance of Marjorie Fiske and Alberta Curtis

Greenwood Press, 1971, c1946

Note

An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, Sept. 21, 1943

Includes bibliographical references

Originally published: Harper & Brothers, 1946

Details

• NCID: BA12222615
• ISBN:
  • 0837152267
• LCCN: 77136076
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: xiii, 210 p
• Size: 23 cm
• Classification:
  • LCC : HM291
  • DC : 301.15/4
• Subject Headings:
  • LCSH : Persuasion (Psychology)
  • LCSH : Bonds -- United States
  • LCSH : Smith, Kate, 1907-1986