Principles of marketing

Author(s)

• Kotler, Philip
• Armstrong, Gary

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong

（The Prentice-Hall series in marketing）

Prentice Hall, c1991

5th ed

Note

Includes bibliographical references

Details

• NCID: BA12255137
• ISBN:
  • 0136912478
• LCCN: 90025245
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xxiii, 711 p.
• Size: 29 cm
• Classification:
  • NDC7 : 675.2
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00314647