Introduction to advertising and promotion management

Author(s)

• Belch, George E. (George Eugene)
• Belch, Michael A.

Bibliographic Information

Introduction to advertising and promotion management

George E. Belch, Michael A. Belch

Irwin, c1990

International student ed

• : pbk

Details

• NCID: BA12257358
• ISBN:
  • 0256098697
• LCCN: 89027275
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xxix, 770 p.
• Size: 28 cm
• Classification:
  • LCC : HF5823
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Sales promotion