An econometric approach to a marketing decision model

Author(s)

• Frank, Ronald Edward
• Massy, William F.

Bibliographic Information

An econometric approach to a marketing decision model

Ronald E. Frank and William F. Massy

MIT Press, c1971

Note

Bibliography: [220] p

Details

• NCID: BA12262314
• ISBN:
  • 026206037X
• LCCN: 73122256
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 224 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.83
• Subject Headings:
  • LCSH : Marketing -- Mathematical models