Analysis for marketing planning

Author(s)

• Lehmann, Donald R.
• Winer, Russell S.

Bibliographic Information

Analysis for marketing planning

Donald R. Lehmann, Russell S. Winer

Irwin, c1991

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BA12318408
• ISBN:
  • 0256086818
• LCCN: 90037719
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, IL
• Pages/Volumes: xiv, 186 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- United States -- Management