The Business of Europe : managing change
Author(s)
Bibliographic Information
The Business of Europe : managing change
Sage, 1991
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Note
Includes index
Description and Table of Contents
Description
This text examines how managers perceive the strategic implications of a Single European Market for industry, supplier, organization, competition, systems and distribution. The contributors conclude that the Single European Market presents significant paradoxes which need to be managed, such as the likelihood of national differences in strategies and approach being heightened rather than reduced. Another paradox which is considered is a Europe which is strengthened as an international economic force but which is more exposed to extra-European competition.
Table of Contents
- Part 1 Overview: 1992 and beyond, Egbert Kahle. Part 2 Industry analyses: the brewing industry, Murray Steele
- retail banking, Jennie Piesse
- publishing, Alessandro
- the automobile industry, Gianluca Colombo. Part 3 Across Europe - strategic implications: the dynamics of a Single European Market, Roland Calori
- national difference in business strategy, Peter Lawrence
- conclusion - challenge and change in European business, Tugrul Atamer and Gerry Johnson.
by "Nielsen BookData"